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No More Stickers

Klek Shot by Jack Daniels

Overview

Transforming the Iconic Klek Shop

Commissioned by Next-DC and Jack Daniel's, 200% Studio took on the challenge of turning an iconic Klek Shop into a pop-up bar for the launch of Jack Daniel’s Tennessee Apple. With our extensive experience working with the brand, we managed every aspect of production and execution.

Production Process

In close consultation with the design team from Next-DC, we ensured the technical feasibility of each detail. After evaluating the existing site, we preserved the original Klek Shop shutters as the foundation, building all new visual elements around this authentic feature.

Craftsmanship & Execution

Using premium materials and thoughtful design, we transformed the Klek Shop into a modern, resilient space that embodies the spirit of Jack Daniel’s. The final setup blended durability with a refined aesthetic, creating an inviting, interactive experience true to the local culture.

Credits
CLIENT - JACK DANIELS
AGENCY - Next-DC
Video - Kamak Films
Photo - Mihail Novakov
C.F.S. - Pancho Angelov
C.F.S. - Boyan Katzarov
C.F.S. - Nikolay Nikolov
C.F.S. - Boyan Vangelov
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Bringing bold concepts to life with meticulous craftsmanship and expertise.
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